MACEDONIA — Frame One Media, a new video production business, is ready to tell your story.

Owner Matt Pallotta is excited with his new facility, a 1,400-square-foot space formerly occupied by Unity Health and located at 830 Aurora Road in the Center Pointe Plaza. 

Pallotta said Frame One Media is a full-service video company that specializes in visual storytelling for clients "down the street, across the country, and around the world. We approach each project as a unique story, combining the high quality of a big studio with the personal client engagement of a boutique production house."

Pallotta, 36, has been making videos most of his life. He said he started making movies when he was 10. "It’s always been a passion of mine," he said. "Any time I could my hands on my parents’ video camera … until I dropped it in the swimming pool." He said his favorite Hollywood directors are Steven Spielberg and Christopher Nolan because they are good storytellers.

"I’m not a movie snob. I like a good popcorn movie," Pallotta said. "To me, it’s all about the story."

He said he’s been making videos professionally for 17 years. He said he’s worked for other companies and he’s been a freelancer, as well. He also teaches video production at his alma mater, Kent State University. Formerly employed in-house by Avatar Management Services Inc., also of Macedonia, Pallotta started his business but continues to do work for Avatar, now a client.

And Pallotta continues to utilize studio space at Avatar, located on Bavaria Drive.

Pallotta’s company can produce promotional and commercial clips, educational and training videos, and product promotions and demonstrations for websites. Frame One Media currently has five full-time employees and approximately 20 contractors and actors who are considered part time.

"Our goal is to make every video engaging and entertaining," he said. "It may not necessarily be fun or funny, but you will walk away with a memorable experience, no matter how dry the subject is."

For more information, contact Matt Pallotta at or 440-794-1798, or log onto