Add Walmart to the growing list of Akron-area grocers offering home delivery.

Four area Walmart Supercenters have started a $9.95 same-day home delivery option for customers who order groceries online.

As of Thursday, Walmart offers grocery delivery in 50 of its markets, with a goal of being in 100 areas by the end of the year. Walmart is partnering with specialty delivery companies for the service.

Home delivery, in addition to online ordering and curbside pickup services, is an increasingly popular customer service being offered in the highly competitive supermarket industry.

Acme, Giant Eagle, Buehler’s, Mustard Seed, Earth Fare and Meijer also offer online ordering and home delivery in the Akron area.

Walmart archrival Amazon is adding home delivery to the Whole Foods chain it bought in 2017; the service is not yet available at the Whole Foods 365 in Akron’s Wallhaven neighborhood but is coming soon, according to the store’s website.

Home grocery delivery is an increasingly popular option for the millennial generation, according to industry studies. The Food Marketing Institute says that Generation X and baby boomers also are increasingly ordering online and using home delivery and curbside pickup.

About half of all Americans order groceries online, the institute says – and in a recent report it projects 70 percent of consumers will shop online for groceries by 2024 – and spend $100 billion doing so.

Companies have been lining up to tap into hat trend.

Target in December spent $550 million to buy delivery service Shipt to begin offering same-day delivery service at its stores.

Walmart-owned Sam’s Club also has started making same-day grocery deliveries in select markets. Costco is also rolling out home grocery delivery.

The local Walmart Supercenters with home delivery are:

• Springfield Township: 2887 S. Arlington Road

• Stow: 3520 Hudson Drive

• Streetsboro: 905 Singletary Drive

• Brimfield: 250 Tallmadge Road

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Walmart employees pickup the items in the online order. Customers can choose a time when they want their groceries delivered. The $9.95 fee is not a subscription service, the company said.

Reporter Jim Mackinnon covers business and county government. He can be reached at 330-996-3544 or Follow him @JimMackinnonABJ on Twitter or