Most of us count on our

trusted friends (online & offline) to help us filter information for action.

As efriends, we use the Internet to link to web pages of shared interests. The web pages may include text, videos and voice messages.

If we have a problem that our efriends can't help with, then we search for web sites and web pages to help us.

Search tools (like Google) index (prioritize) the pages to help us make informed choices.

Most of us capture information to help navigate our personal lives like the:

1. Email messages shared by our efriends;

2. Information from Wikipedia and many other links to sources;

3. News from many sources; and

4. Searches in real time.

The Internet is now a personal experience.

It is influenced (but, not dictated) by judgment from our efriends.

And, we schedule meetings via email to talk about our shared interests.

Within the last two years, social media tools like Facebook and Google Plus have grown quickly.

Efriends can now act in a reality that is no longer bent via ads on TV.

In the meantime, advertisers continue to repeat their TV ads on the Internet.

It seems like advertisers fail to understand the Internet.

But, really advertisers fail to understand how we now spend our time.

Hope this helps.

Lou Schott, Cuyahoga Falls