Several people celebrated the installation of a new sign at the James Converse Store, which now houses Sutton Insurance, including, from left, Ben Sutton Sr. and Ben Sutton Jr.of Sutton Insurance; Georgia Hanes Reed; who owns the building with her sister Hollis Caillot of Vermont; Aurora Mayor Ann Womer Benjamin; and City Council member John Kudley, who also is president of the Aurora Historical Society and chairs the landmark commission.