Northfield Village -- Geno Gates and area resident Nancy Zajac decided in July they wanted to go into business together in Northfield Village. After forming a "informal" partnership, the two agents opened up shop Sept. 12.

Though the two are independent contractors, they were on the same team in the Independence Health Markets location and decided to more to their own physical location based on demographics of the village. Gates said the proximity to the Hard Rock Rocksino and the amount of traffic that comes through the area is a big benefit and attracted them to their Route 8 location.

Gates said the office has an open-door policy and walk-ins are welcome.

"If you would just like to stop in and ask questions, we are open to that," he said.

While he has a background in financial advising, Gates said he has been with the company for one year and Zajac, who worked as a pharmacist by trade, has been with Health Markets a little more than one year.

"We have a really good niche in planning healthcare versus just selling a healthcare plan, because you really need a very cohesive plan to make your healthcare really work for you," Gates said. "Most individuals take on healthcare and don't understand if you utilize your healthcare it can affect your financial situation, and if you are not prepared for it you can end up worse off financially afterward.

"We look to provide an individual with the most coverage but at the most affordable prices," Gates added.

Gates said Health Markets utilizes a "very consultative approach" to finding the best coverage. He added they can help design small business plans as well. He said they work on coverage for people of all ages from children to seniors as they do work with Medicare and senior supplemental products.

The agency is located at 10512 Northfield Road, Suite 4 in Northfield Village.

Health Markets is open Monday through Wednesday and Friday from 9 a.m. to 5 p.m., Thursday from 2 to 9 p.m. and Saturday by appointment during off-peak hours. During open-enrollment, Oct. 15 to Jan. 31, the agency is open Monday through Wednesday and Friday from 9 a.m. to 9 p.m., Thursday from 2 to 9 p.m. and Saturday from 9 a.m. to 3 p.m.

For more information call 330-748-0645 or visit

Eric Marotta: 330-541-9433